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BRAND IDENTITY / CONCEPT PROJECT / 2026

Forever Old.

vintage looks good on you.

A vintage-inspired thrift boutique with a playful personality and a love for self-expression.

MY ROLE / BRAND IDENTITY + VISUAL DESIGN

I developed an identity for a boutique offering curated secondhand clothing and accessories to Gen Z shoppers. Vintage character illustrations, expressive lettering, and a red-and-pastel palette connect the brand’s personality across every touchpoint.

The system extends into business cards, packaging, loyalty cards, tags, stickers, collectible characters, and a nostalgic photo booth experience.

View the full brand presentation
Forever Old: the identity
The identity
Forever Old: character variations and color palette
Character variations and color palette
Forever Old: business cards
Business cards
Forever Old: branded packaging
Branded packaging
Forever Old: loyalty card
Loyalty card
Forever Old: clothing tags
Clothing tags
Forever Old: sticker sheets
Sticker sheets
Forever Old: individual stickers
Individual stickers
Forever Old: collectible characters
Collectible characters
Forever Old: photo booth and photo strips
Photo booth and photo strips