Find the story.
Plan content across recruitment, philanthropy, sisterhood, merchandise launches, and brand partnerships. Use audience and engagement insights to guide what comes next.
the sisterhood, behind the scenes
Alpha Phi.
VICE PRESIDENT OF MARKETINGPENN STATE / GAMMA RHO
Director of Social Media · March to October 2026
Social strategy.
Creative direction.
A chapter’s story.
Director of Social Media · March to October 2026
As Vice President of Marketing for Penn State Alpha Phi, I shape the chapter’s creative direction across recruitment, sisterhood, philanthropy, merchandise, and brand collaborations. This portfolio includes the work I developed as Director of Social Media and the creative vision I’m continuing to build as VP of Marketing.
01 / THE IMPACT
a few numbers from my time hereBeyond the feed.
4.0M+
Total views in a 90-day period
30.1K+
Combined Instagram + TikTok audience
100K+
Accounts reached in a 90-day period
Top-performing recruitment posts reached 160K to 170K+ views. More than 70% of viewers came from outside the chapter’s follower base.
02 / THE WORK BEHIND THE WORKFrom a vision
From a vision
to a shared plan.
I turn creative ideas into clear direction
so the whole team can contribute.
Make the vision clear.
Prepare in-depth creative briefs, visual references, shot lists, and content plans before shoots so members understand the direction and can help bring it to life.
Bring everyone together.
Organize brand photoshoots, coordinating participants, styling, locations, production schedules, and the content needed from each shoot.
Make it feel like us.
Design branded graphics and edit short-form video. Coordinate member photo submissions and content requests to keep publishing consistent and the chapter’s identity cohesive.
03 / BRAND COLLABORATIONAlpha Phi
a little pink,Alpha Phi
× Victoria’s Secret PINK.
a lot of sisterhood ♡
A collaboration brought to life through coordinated styling, a pink studio setting, and the energy of our chapter.
MY ROLE / DIRECTOR OF SOCIAL MEDIA
I organized the shoot and developed the creative brief, visual references, shot list, and content plan so our team could bring a shared vision to the photos and videos.
More from the shoot 2 photos +
The collaboration in motion.
Two films from @alphaphi_psu.
Planning the PINK shoot.
I built a visual plan before the shoot, collecting Instagram photo references and mapping out TikTok concepts, group arrangements, and movement. The plan connected the pink campaign aesthetic with the specific content we wanted to capture.
Inside the planning process 2 pages +
04 / BRAND COLLABORATIONAlpha Phi
sunshine + sisterhoodAlpha Phi
× Edikted.
A summer chapter story, told through swimwear, poolside moments, and time together.
MY ROLE / DIRECTOR OF SOCIAL MEDIA
I brought this Alpha Phi brand collaboration into our chapter’s social content and filmed both TikToks featured below.
More from the shoot 12 photos +
Summer, in motion.
Two collaboration TikToks, filmed by me.
05 / APPAREL DESIGN + CAMPAIGNThe fall
designed by me,The fall
merch edit.
worn by my chapter ♡
Matching sets, chapter lettering, and everyday pieces designed to feel like Alpha Phi.
MY ROLE / MERCHANDISE DESIGN + SOCIAL MEDIA
I designed the fall merch drop and created the mockups for each set. This collection brings my graphic design work into the clothes our chapter wears and the content we share.
More from the shoot 10 photos +
From design to drop.
My original mockups for the five sets, with garment graphics and placement details.
Navy hoodie + shorts
Yellow striped set
Blue striped set
Grey sweatshirt + sweatpants
Pink hoodie + sweatpants
The collection in motion.
Two TikToks from the Alpha Phi fall merch shoot.
The merch edit on Instagram.
Another look at the fall collection.
From mood board to shoot day.
I planned the merch shoot around a “cool girl meets creative studio” direction: clean campaign images alongside candid styling and behind-the-scenes moments. My brief brought together a mood board, video ideas, featured outfits, and a production list with a clothing rack and stools.
Inside the planning process 4 pages +
06 / EVENT + BRAND COLLABORATIONSClub 1872.
movement + sisterhoodClub 1872.
× The Sculpt Society
A chapter experience created around movement, connection, and the details that make a moment worth sharing.
MY ROLE / EVENT BRANDING + ORGANIZATION + SOCIAL MEDIA
I organized and promoted Club 1872 with The Sculpt Society, bringing together a chapter event with brand participation from Bloom, Waterboy, and Loving Tan. I also designed the Club 1872 logo and the pink banner displayed on our house, giving the event a consistent visual identity.
More from the shoot 16 photos +
Club 1872 × The Sculpt Society
The event collaboration, in motion.
Club 1872 × Bloom
Two TikToks from the Bloom collaboration at Club 1872.
07 / BRAND COLLABORATIONSneakers.com
a little sole, a lot of styleSneakers.com
× Alpha Phi.
Everyday styling, with a chapter point of view.
MY ROLE / CONTENT CREATION + SOCIAL MEDIA
I created content for Alpha Phi’s collaboration with Sneakers.com, bringing the partnership to life through styling and short-form video.
The collaboration in motion.
Two TikToks I created for Alpha Phi × Sneakers.com.
08 / EVENT BRANDINGAlpha Phi
an end-of-year gathering ♡Alpha Phi
Collective.
A shared space for style, summer, and the brands our chapter loves.
MY ROLE / EVENT BRANDING
I created the visual branding for Alpha Phi Collective, an end-of-year event that brought together Beginning Boutique, Bright Swimwear, Vacation sun care, Camber Cases, and local permanent jewelry company Linked Permanent Jewelry. Fruit Riot also provided PR, including free totes and product coupons.
More from the event 7 photos +
The Collective in motion.
A look inside the event and the brand-filled experience.
09 / EVENT BRANDING + BRAND OUTREACH
made for the girls at 321 ♡The 321 Edit.
A house event where residents each received a bag to fill with PR from participating brands.
MY ROLE / BRAND OUTREACH + VISUAL DESIGN
I reached out to brands about joining The 321 Edit and contributing products for the residents’ PR bags. I presented the event concept, coordinated the brand contributions, and brought the products together for a choose-your-own bag experience. I also designed the banner for the house and drew the Alpha Phi house illustration used in the house-focused designs across this project.
More from the event 6 photos +
10 / ILLUSTRATION + SOCIAL DESIGN
a little piece of home ♡Big/Little Reveal.
An Instagram Story series celebrating the chapter’s new big and little pairings.
MY ROLE / DIGITAL ILLUSTRATION + STORY DESIGN
I created the story cover, illustrated elements, and reveal templates in a soft pink postcard style. I drew our Alpha Phi house in Procreate on my iPad and now use that illustration across many of our chapter’s designs. The system includes layouts for a big with one little and a big with two littles, keeping the series consistent across different pairings.
Story opening
The cover introduces the reveal with a postcard-inspired composition and the illustrated house.
Illustrated elements
I drew the house and supporting elements digitally in Procreate on my iPad. The house illustration has become a recurring asset in our chapter’s designs.
One big + one little
The standard layout pairs two photo cards, using scale and overlap to make the relationship easy to follow.
One big + two littles
For bigs with twins, I adapted the composition to fit three photo cards while keeping both littles equally visible.
THE DESIGN SYSTEM
The pieces behind the post.
Pink chapter seals, photo frames, a kiss mark, and the Big/Little wordmark formed a reusable set of elements for the story series. Alongside my house illustration, these pieces let me build consistent layouts for different pairings.
11 / EVENT GRAPHICS + PRINT DESIGN
welcome to our home ♡Parents Weekend.
A coordinated banner and Instagram Story graphic welcoming families to Alpha Phi’s Parents Weekend.
MY ROLE / BANNER + SOCIAL GRAPHIC DESIGN
I designed the house banner and matching Instagram Story graphic using a pale blue diamond pattern, elegant lettering, and heart-shaped Alpha Phi balloons. I adapted the composition for both the printed banner and the vertical story format. Displayed on our house, the banner became a backdrop for members and their families throughout the weekend.
From the design to the house.
Families photographed in front of the finished banner.
12 / STORY CAMPAIGN + TEMPLATE SYSTEM
a chapter told by its members ♡Find the Feeling.
A weekly Instagram Story campaign pairing chapter photo collages with a template members could personalize.
MY ROLE / CAMPAIGN GRAPHICS + STORY TEMPLATES
I was tasked with creating story graphics using a supplied color palette and mood board. Working within that direction, I designed four cover slides and a member photo template, translating the reference’s postcard and collage aesthetic into photo grids, Alpha Phi seals, and postage-inspired labels. Each week’s template lets members add their own photos while keeping the typography, colors, and graphic elements consistent with that week’s theme.
THE SUPPLIED CREATIVE BRIEF
Working within a shared direction.
The assigned palette used #b3c7d6, #bdccd7, and #9cacc2. The supplied mood board established the soft blue stationery, collage, and postal motifs that guided my layouts.
I applied that direction to the cover slides and a reusable photo template so members could participate while staying on brand.
View the supplied palette and mood board 2 references +
DESIGNED FOR PARTICIPATIONOne template.
One template.
Everyone’s own photos.
Members could share their own friendships and chapter experiences using a layout that stayed recognizable as part of the campaign. This example shows the branded template with a member photo in place.
13 / PHILANTHROPY + SOCIAL DESIGN
Red Dress Gala.
MY ROLE / SOCIAL GRAPHIC DESIGN
I created this Instagram Story graphic for Red Dress Gala, Alpha Phi’s annual fundraiser supporting the Alpha Phi Foundation.
The design pairs flowing script with a lace-edged heart and a red background patterned with the house illustration I drew in Procreate. The heart motif connects the event’s philanthropy with a visual identity that feels personal to our chapter.
The visual direction.
The mood board brings together red fashion imagery, vintage print textures, heart motifs, and expressive script lettering. These references guided the red palette, lace heart, and flowing typography in my final Instagram Story graphic.
14 / CREATIVE DIRECTION + SHOOT PLANNINGExecutive Board
PLANNED SHOOT / OCTOBER 2026Executive Board
2026.
A fall editorial direction for Alpha Phi’s Executive Board portraits and Instagram Story introductions.
MY ROLE / CREATIVE BRIEF + STORY GRAPHIC PLANNING
I planned a Ralph Lauren meets Gossip Girl concept, using Bellefonte’s historic streets and architecture as the setting. The brief calls for preppy fall layers, cable-knit sweaters, skirts, and boots, with natural, candid moments that still feel editorial. Each member’s styling is intended to reflect her own personality and executive position.
The story graphic plan carries the theme into a tartan cover, an embroidered oval motif, and a framed member profile layout. The profile shown here is a planning example; the shoot imagery will be added after the photoshoot.
View my full photoshoot plan
Inside the creative brief.
Visual direction, location research, fall styling, and brand references.
15 / EVENT PHOTOGRAPHY + SOCIAL GRAPHICSAlpha Phi-lling
SUICIDE PREVENTION MONTHAlpha Phi-lling
your bucket.
Photography and Instagram graphics for a chapter activity centered on encouragement and connection.
MY ROLE / PHOTOGRAPHY + GRAPHIC DESIGN
I photographed Alpha Phi’s Suicide Prevention Month activity and created the two Instagram graphics shared here. My photos document the handwritten notes displayed around the house, members adding messages, and the completed activity space.
The graphics introduce “Alpha Phi-lling your bucket” with a coordinated paper-toned background, red lettering, and an envelope motif. Together, the photographs and graphics tell the story of the activity across the chapter’s Instagram.
Through my lens.
Seven photographs I took of the activity and the messages around the house.
16 / PHILANTHROPY EVENT DESIGN + PHOTOGRAPHYChick-Phi-La.
ALPHA PHI / 2026Chick-Phi-La.
From design to event day.
A coordinated visual identity for a philanthropy event at the Alpha Phi house, photographed in action.
MY ROLE / GRAPHIC DESIGN + PHOTOGRAPHY + SOCIAL GRAPHICS
I designed the banner, signage, shirts, and printed materials for Chick-Phi-La, our philanthropy event at the house. Carrying the design across the space and what members wore created a consistent look throughout the event.
I also photographed the event, capturing members, activities, and the printed designs in their final setting. This gallery shows how the graphics moved from the screen into a shared experience at the house.
The Instagram Story campaign.
I created a coordinated set of story graphics to introduce the event, share the details and location, and remind viewers to attend. The red heart logo, lined-paper background, and stitched patch borders connect the social campaign with the printed event designs.
Designed for the event.
I carried the red heart logo, lined-paper background, and stitched patch styling into the printed signage. The set includes illustrated food and drink menus, instructions for the heart activity, and a QR donation sign, bringing the same visual identity to each part of the event.
The designs, in real life.
The house banner, printed signage, event shirts, and details photographed on site.
More event photography +
