Find the story.
Plan content across recruitment, philanthropy, sisterhood, merchandise launches, and brand partnerships. Use audience and engagement insights to guide what comes next.
the sisterhood, behind the scenes
Alpha Phi.
DIRECTOR OF SOCIAL MEDIAPENN STATE / GAMMA RHO
Social strategy.
Creative direction.
A chapter’s story.
I lead Instagram and TikTok strategy for Penn State Alpha Phi, bringing a consistent chapter voice to recruitment, sisterhood, philanthropy, merchandise, and brand collaborations.
01 / THE IMPACT
a few numbers from my time hereBeyond the feed.
4.0M+
Total views in a 90-day period
30.1K+
Combined Instagram + TikTok audience
100K+
Accounts reached in a 90-day period
Top-performing recruitment posts reached 160K to 170K+ views. More than 70% of viewers came from outside the chapter’s follower base.
02 / THE WORK BEHIND THE WORKFrom a vision
From a vision
to a shared plan.
I turn creative ideas into clear direction
so the whole team can contribute.
Make the vision clear.
Prepare in-depth creative briefs, visual references, shot lists, and content plans before shoots so members understand the direction and can help bring it to life.
Bring everyone together.
Organize brand photoshoots, coordinating participants, styling, locations, production schedules, and the content needed from each shoot.
Make it feel like us.
Design branded graphics and edit short-form video. Coordinate member photo submissions and content requests to keep publishing consistent and the chapter’s identity cohesive.
03 / BRAND COLLABORATIONAlpha Phi
a little pink,Alpha Phi
× Victoria’s Secret PINK.
a lot of sisterhood ♡
A collaboration brought to life through coordinated styling, a pink studio setting, and the energy of our chapter.
MY ROLE / DIRECTOR OF SOCIAL MEDIA
I organized the shoot and developed the creative brief, visual references, shot list, and content plan so our team could bring a shared vision to the photos and videos.
More from the shoot 2 photos +
The collaboration in motion.
Two films from @alphaphi_psu.
04 / BRAND COLLABORATIONAlpha Phi
sunshine + sisterhoodAlpha Phi
× Edikted.
A summer chapter story, told through swimwear, poolside moments, and time together.
MY ROLE / DIRECTOR OF SOCIAL MEDIA
I brought this Alpha Phi brand collaboration into our chapter’s social content and filmed both TikToks featured below.
More from the shoot 12 photos +
Summer, in motion.
Two collaboration TikToks, filmed by me.
05 / APPAREL DESIGN + CAMPAIGNThe fall
designed by me,The fall
merch edit.
worn by my chapter ♡
Matching sets, chapter lettering, and everyday pieces designed to feel like Alpha Phi.
MY ROLE / MERCHANDISE DESIGN + SOCIAL MEDIA
I designed the fall merch drop and created the mockups for each set. This collection brings my graphic design work into the clothes our chapter wears and the content we share.
More from the shoot 10 photos +
From design to drop.
My original mockups for the five sets, with garment graphics and placement details.
Navy hoodie + shorts
Yellow striped set
Blue striped set
Grey sweatshirt + sweatpants
Pink hoodie + sweatpants
The collection in motion.
Two TikToks from the Alpha Phi fall merch shoot.
The merch edit on Instagram.
Another look at the fall collection.
06 / EVENT + BRAND COLLABORATIONSClub 1872.
movement + sisterhoodClub 1872.
× The Sculpt Society
A chapter experience created around movement, connection, and the details that make a moment worth sharing.
MY ROLE / EVENT ORGANIZATION + SOCIAL MEDIA
I organized and promoted Club 1872 with The Sculpt Society, bringing together a chapter event with brand participation from Bloom, Waterboy, and Loving Tan.
More from the shoot 16 photos +
Club 1872 × The Sculpt Society
The event collaboration, in motion.
Club 1872 × Bloom
Two TikToks from the Bloom collaboration at Club 1872.
07 / BRAND COLLABORATIONSneakers.com
a little sole, a lot of styleSneakers.com
× Alpha Phi.
Everyday styling, with a chapter point of view.
MY ROLE / CONTENT CREATION + SOCIAL MEDIA
I created content for Alpha Phi’s collaboration with Sneakers.com, bringing the partnership to life through styling and short-form video.
The collaboration in motion.
Two TikToks I created for Alpha Phi × Sneakers.com.