Letters are loud.
Votes are louder.

I created this ad for Greek life students on campus, using familiar sweatshirt lettering to connect the visual concept with the audience. The split garment combines a trendy mock-neck silhouette on the women’s side with a more masculine sweatshirt cut on the men’s side.

The design brings the two silhouettes together around a shared “VOTE” message, with Greek letterforms, a bold headline, and a QR code. The installation photo shows the finished ad on the library’s large display.