Victoria’s Secret PINK × Alpha Phi
Creative direction + campaign content
SOPHIA MAMUNES / THE PORTFOLIOPENN STATE · NEW JERSEY
a personal point of viewSophia
Sophia
Mamunes.
GRAPHIC DESIGNCONTENT CREATIONCREATIVE DIRECTION
Fashion, stories, and the details that bring an idea to life.
Explore my work
Portfolio2026
DESIGNER · CONTENT CREATOR · VP OF MARKETINGSELECTED WORKS BELOW
Hi, I’m Sophia.
I’m Sophia Mamunes, a graphic design student at Penn State, content creator, and Vice President of Marketing for Alpha Phi.
My work brings together fashion, branding, and visual storytelling. I develop identities, direct photoshoots, and create fashion and lifestyle content for my own platforms and brand collaborations.
As Alpha Phi’s Vice President of Marketing, I help shape the chapter’s creative direction across campaigns, merchandise, events, and social content.
Graphic Design at Penn State University · Content creator · VP of Marketing, Alpha Phi
FEATURED / ALPHA PHI AT PENN STATE
View the Alpha Phi portfolioThe Alpha Phi edit.
Creative direction, brand collaborations, and graphics that tell our chapter’s story.
VICE PRESIDENT OF MARKETINGAlpha PhiCollaborationsStory graphicsMerchandiseEvents
Sneakers.com × Alpha Phi
Styling + short-form video
Big/Little Reveal
Procreate illustration + story design
Red Dress Gala
Philanthropy + social graphics
Alpha Phi Fall Merch
Merchandise design + launch campaign
Club 1872
Event branding + brand collaborations
01 / SELECTED WORKS
Selected works.
Brand identities, chapter campaigns, content, and modeling.
VIEW THE COLLECTIONAlpha Phi Fall Merch
2026Apparel design · Merchandise · Campaign
Five set designs, from original garment mockups to the chapter’s fall merch shoot.
VIEW PROJECTForever Old
2026Brand identity · Packaging · Retail experience
A playful vintage thrift boutique identity, from its character and color system to packaging, stationery, and a nostalgic photo booth.
VIEW THE COLLABORATIONVictoria’s Secret PINK × Alpha Phi
2026Brand collaboration · Campaign content
Creative direction and social content for a chapter collaboration with Victoria’s Secret PINK.
VIEW THE EVENTAlpha Phi Collective
2026Event branding · Visual identity
A pink striped identity carried through the backdrop, signage, and brand-filled end-of-year experience.
VIEW THE EVENTThe 321 Edit
2026Event branding · Brand outreach
A house PR event shaped by brand outreach, custom graphics, and a choose-your-own bag experience.
VIEW PROJECTAlpha Phi Big/Little Reveal
2026Digital illustration · Instagram Story design
A postcard-inspired story series featuring my Procreate house illustration and adaptable reveal layouts.
VIEW PROJECTAlpha Phi Parents Weekend
2026Event graphics · Banner · Instagram Story
A coordinated welcome for families, from a pale blue story graphic to the banner displayed on our house.
VIEW PROJECTFind the Feeling
2026Story campaign · Social templates
Weekly covers and a member photo template that keep personal stories connected through consistent campaign branding.
VIEW PROJECTPSU Votes
2026Advertising · Illustration · Campus display
A campus voting advertisement designed for Greek life students and displayed in the Penn State library.
VIEW PROJECTWhat Story Does Your Tag Tell?
2026Social issues poster · Scanned collage · Photoshop
A poster exploring child labor and fast fashion through scanned tags, receipts, and printed textures.
VIEW PROJECTAlpha Phi Red Dress Gala
2026Philanthropy · Instagram Story design
A story graphic for Alpha Phi’s annual fundraiser supporting the Alpha Phi Foundation.
VIEW PROJECTAlpha Phi Executive Board 2026
Creative direction · Shoot planning · Story design
A planned fall editorial photoshoot in Bellefonte, with a coordinated tartan Instagram Story system.
VIEW PROJECTAlpha Phi-lling Your Bucket
2026Photography · Instagram graphics
Event photography and coordinated social graphics for Alpha Phi’s Suicide Prevention Month activity.
VIEW PROJECTChick-Phi-La
2026Event design · Photography · Social graphics
A coordinated story campaign, banner, signage, shirts, and printed materials for Alpha Phi’s house philanthropy event, with event photography.
Moshi Moshi
Brand identity · Concept project
A cohesive restaurant identity spanning a logo, color palette, stationery, packaging, and digital touchpoints.
Taylor Swift × Levi’s
Apparel design · Collaboration concept
An imagined denim collection translating album artwork into jacket designs, embroidery, and print details.
Camp: Music Press Kit
Music branding · Concept project
Tour merchandise and promotional artwork inspired by Childish Gambino’s Camp, brought together in a vibrant visual system.
VIEW THE EVENTClub 1872
2026Event direction · Brand collaboration
A chapter event with The Sculpt Society, brought to life through brand participation and social storytelling.
Vanilla Sky
UI design · Concept project
A mobile shopping interface concept for a local boutique, with soft colors and fashion-focused product browsing.
The Battle of Starcourt
Poster design · Concept project
A Stranger Things poster combining character illustration, layered texture, and the visual language of the show’s 1980s setting.
A World in Color
Vector illustration
A landscape built with geometric forms, bold color, and layered silhouettes to create atmosphere and depth.
NHSA Spooktacular
Event poster
Playful type, vivid color, and Halloween imagery come together in a promotional poster for a pickleball event.
Skip the Straw. Save the Ocean.
Social issues poster
An environmental awareness poster using a direct visual metaphor and a concise call to action about plastic pollution.
The Fame
Album artwork · Concept project
Bold type and vivid portrait imagery in a CD cover concept inspired by Lady Gaga’s music and fashion.
SOS: In Three Parts
Triptych · Concept project
A three-panel visual concept inspired by SZA’s SOS, bringing together neon color, layered compositions, and photo manipulation.
VIEW THE PROCESSOne of Hearts
2026Typography · Illustration · Concept development
Reimagining “healthy” through a playful drop cap, video-game health bars, and a world built around growth.
VIEW PROJECTAlpha Phi × Edikted
Brand collaboration · Content creation
A chapter collaboration brought to life through summer styling and social content.
VIEW PROJECTSneakers.com × Alpha Phi
Brand collaboration · Short-form video
Styling and video content for Alpha Phi’s collaboration with Sneakers.com.
VIEW PROJECTEdikted × Sophia
Content creation · Brand collaboration
Fashion content and an Instagram reel for my personal Edikted collaboration.
VIEW PROJECTSneakers.com × Sophia
Content creation · Personal styling
A sneaker collaboration told through my own styling and point of view.
VIEW PROJECTWindsor × Sophia
Fashion content · Brand collaboration
A personal fashion collaboration featuring Windsor styling and photography.
VIEW PROJECTAMARRA × Sophia
Modeling · Runway · Behind the scenes
From my prom dress video to runway and showroom modeling for AMARRA.
VIEW PROJECTThe Fig Leaf Boutique
Modeling · Boutique content
Prom dress modeling and behind-the-scenes boutique content in Maywood, New Jersey.
02 / CONTENT CREATIONContent with
Content with
personality.
I create fashion, beauty, and college lifestyle content that feels like me, from everyday outfits and blowout tutorials to brand collaborations.
Watch my content on TikTok @somomo255.6M+personal-page views
in under a year and a half
in under a year and a half
01
Content & brand partnerships
Short-form video, UGC, product styling, and storytelling with a fashion and lifestyle focus.
02
From the brief to the feed
I manage campaign concepts, filming, editing, captions, brand feedback, and delivery. My work includes product styling, tutorials, UGC, and Edikted’s Garden State Plaza opening coverage.
SELECT BRAND COLLABORATIONS
Victoria’s Secret PINKUberEdiktedWindsorSneakers.comC4 Energy
PERSONAL BRAND COLLABORATION
from my own feed ♡My Edikted edit.
Fashion, personality, and a little pink.
MY ROLE / CONTENT CREATOR
A recent personal collaboration with Edikted, shared on my Instagram. Creating content, styling the moment, and bringing my own point of view to the brand.
03 / MODELINGFrom my prom
a dress that started a new chapter ♡From my prom
to AMARRA.
It started with the dress I wore to prom. Social media turned that moment into an opportunity I never expected.
HOW IT ALL STARTED
I wore an AMARRA dress to my prom, and my first video in the dress reached 18.6 million views and 3.9 million likes. The brand found me through social media and reached out to fly me to Atlanta for their runway show, taking me from wearing a brand I loved to modeling for it.
As a Model and Sales Associate at AMARRA, I present prom dress collections to retail buyers through showroom modeling and product demonstrations. I also work with boutique owners on collection reviews, product selections, and wholesale orders.
I also model for other prom dress boutiques, including The Fig Leaf Boutique in Maywood, New Jersey.
Modeling inquiries
More from AMARRA 4 photos +
A day in my life, modeling.
Behind the scenes of my time with AMARRA in Atlanta.
THE FIG LEAF BOUTIQUE / MAYWOOD, NJ
A little closer to home.
Prom dress modeling and boutique content at The Fig Leaf Boutique in Maywood, New Jersey.
from the showroom to your feed
Bringing dresses to life through modeling and video, with a love for the details that make each look feel special.